The best thing about this software is that it has so many features, you can do almost everything in here. I have used only one feature of this software called "Customized Voice" which allows me to customize my own voices for different user profiles. This was very helpful when we were working on our website's SEO. There are some other useful tools like keyword suggestion tool etc but those two are most important ones. If you want to use any kind of customization then try using this software otherwise just stick to default options. We had problems while searching keywords because there wasn't much data available online for us. So by using this software we got all the required information from Google search results itself.