The ease to use, easy set up process and the ability to locate assets in real time is what I like best about this device. It's also very affordable compared to some other trackers out there. There are not many options for customizing your own tracking devices (unless you're willing to pay more) but it does have an app that can be downloaded onto any phone/tablet allowing users to check their location at anytime from anywhere. As with most products out there, reliability can vary depending on where the user lives or which carrier they choose. This product was recommended by my employer as we were looking into different types of wireless solutions to find one that would allow us to monitor our fleet when working outside the office. We realized that being able to view locations via cell phones made everyone instantly aware if something had gone wrong with their equipment. The Matrack GPS Tracker is very easy to use and install. The battery life is great and the size is perfect. I wish it could be a little smaller, but it is not a huge deal. The Matrack GPS Tracker is a great way to track your fleet. It is easy to use and is very affordable. I like that it is easy to install and easy to use. I am able to track my fleet and keep a record of where they are and what they are doing. I am also able to keep track of the amount of miles they are driving.