The software has helped us understand our audience and create campaigns that are more relevant for them. We have also been able to optimize our content spending by reaching audiences we would not have reached otherwise. It's very easy to use, and it offers great insights into your audience. There seems to be some lag time between when you publish something and when it shows up in the dashboard. I wish there was an option to set alerts so that we could be notified if something changes. Also, sometimes the dashboards can get cluttered with too many options. Make sure you know what you're doing before signing up. This tool helps us understand our audience better than any other tool out there.