The most useful feature I like about this product, it's that you can create your own campaigns without any coding knowledge! Just drag & drop components to build them up as per desired needs. It also helps me manage my email list in such way which makes sure no one gets missed out. Sometimes if something goes wrong with emails being sent from our end then we have to manually delete those messages (from admin console) so they don't get auto-deleted by Gmail/Hotmail etc. This process could be simplified and automated using an API integration option - would make managing lists much easier and faster than deleting each message individually. We are currently working with ekytes customer success manager who has been very helpful at every step of implementation thus far.
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