NAVIK is great for providing sales support, which ensures all channels of communication are covered.It provides great insights and recommendations which help to make business decisions with ease. It can also be used as an automated process or manual process.NAVIK doesn't allow you to send out emails to customers who don't respond after three attempts. I would recommend using it if you are looking to solve customer support issue related to social media marketing such as facebook posts, Instagram posts, Twitter posts etc. This has solved my twitter content issues and provided insights and recommendations as it pulls in data from across the entire network. I like the ability to have my account managers work with me on a daily basis, instead of waiting for weeks or months before getting any updates from them. It is still in its infancy stage and there are many more features that can be added to it. The best thing about this tool is the fact that you don't need to rely on your colleagues to help you out. You can get answers to questions right away, which saves you time and allows you to focus on other things.