Inexpensive. Even though I knew the measurements, I was still a little overwhelmed by the actual size. Nothing is ever what you imagine it to be. I had no problems with the magnet. Also on gravel or dirt roads and streets. *Note* Please make sure you know the material your bumper or car trim is made of as magnets won't stick to anything! My car has metal trim so I haven't had any problems. I need to keep my car clean so the day I get dirty I wash my car and I have no problem with the magnet sticking. I bought black on black, my choice as I thought it looked better and still stands out. The reflective part of the magnet is noticeable during both day and night driving. I've noticed that I've managed to avoid the "tagging" on the back several times since I've put them on. People seem to keep their distance even more. In general I am happy with the purchase, I will use it until the magnet gives up or the print fades.
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