The best thing about ideata analytics is that it is easy to use and can be used for both big data and small data. The UI is very user friendly and the interface is very easy to use. I have used it for both big data and small data and it has been very easy to use. The support team is very responsive and the price is very affordable. I have not found anything that I dislike about ideata analytics. The only thing I dislike is that it does not have a mobile app. I have used it for both big data and small data and I have been very happy with the results.