I like best the easy user-friendly interface, the possibility to add new features by simply using drag-and-drop, being able to use the tool for long time without needing to reload or logout in order to change layout properties, and also the very high quality of the product itself. The price can be a bit expensive considering how often I need to access it. However, since there are many free alternatives out there, this may not be an issue for you. The main benefits are the easiness of use with which you can create your own website, blog or portfolio which looks and work like those from big name companies, and also the fact that it works flawlessly on both Windows and Mac operating systems. I like how easy it was for me to use, my clients were happy with their results as well. The only thing i disliked about this program was that you had to pay a monthly fee even if your website wasn't making any sales or getting traffic. It's a great tool! I would definitely recommend using them! They helped us get more targeted visitors and increase our revenue from organic search engine optimization.