The ability to create customised surveys quickly with our own set of questions and send them out using one click! It's also easy for those who are new to survey design to use as well. I do not like that you cannot add your own questions but rather need to pay $99 per month to be able to edit or delete questions from an existing survey once created. Be sure to read all terms & conditions before signing up - some things can get confusing when it comes to paying monthly fees if there is no clear cut way to cancel after signup. We needed a tool which allowed us to keep track of feedback given by staff members across multiple departments within the organisation. This meant we could then easily collate this information into reports and charts, allowing us to make decisions about how to improve different aspects of our business.