So firstly about twice as expensive as the leading brand TP. You have to pay for sustainability. However, this is a double-layer TP, which is not common. It's very durable and you'll need less per square foot than a single layer, although probably not twice as much. This is not soft paper. It's a bit hard so I wouldn't use the term "soft" to describe it. I love that their packaging is made out of paper instead of plastic, so even the packaging is recyclable. In addition, the rollers themselves are very durable. Very much.
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