It's simple enough for users with no tech knowledge or experience at all! I'm able to invite friends who have interest in my events without having them go through an app store like Google Calendar does now (which we used before).
The user interface could use some work - but that may just be me not knowing what it can do yet :p Also you need Android/IOS devices if using this feature because of how much data they require from your device so keep up the good job! We're trying out different platforms as options when organizing our group trips next year since there are always issues getting everyone registered into one calendar system such as Meetup. Using multiple apps makes things more complicated than necessary especially during large gatherings where people get lost easily while going between phones etc.