The cubes (I bought 2) filled with the measuring cup with the amount of water (64 ounces) indicated on the product. Because we understood how water expands when it freezes, we figured the product would allow for this expansion without compromising the integrity of the product. After taking the product out of the freezer, one of them rolled onto the hard floor because it was bulging/overstretched. This resulted in a corner perforation and rendered one of the two products unusable. Used over the weekend with no damage. It "seems" to work as intended and expand the ice. Do yourself a favor and buy a quality cooler first. This product might work better in a quality cooler than a $20 Coleman from a major department store. But I couldn't reproduce the ice sticking to the cube as shown in their videos.
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