
If you have sensitive teeth you will love this toothpaste. I've been using it for a few years now and my teeth aren't as sensitive as they used to be. Now I can eat cold foods like ice cream and don't have to worry (for the most part) about burning my teeth. In fact I haven't used this toothpaste for several days and have been using the regular Colgate brand and I have noticed a difference in sensitivity. The price is great, cheaper than most sellers, especially if you buy from the grocery store, and the shipping is very fast. I would recommend signing up for a subscription to get a 5-15% discount and it will be sent out automatically on the date you set. Very nice "set and forget".

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