The ability to create customised reports is great, as well as being able to use the data in other tools such as Excel. I dislike that it's not easy to share reports with others - you have to email them. Also, sometimes you need to refresh the page to get the new report to show up. It's also very difficult to export data from the website. You can't just click "export" without having to go through a lot of steps. Try it out. We're using this software to keep track of our client's websites and their performance.