The ease of use, flexibility in terms of creating new connections or modifications to existing ones is awesome! I was able to create an api connection for my website that allowed me to access all data from our database through their platform which included images uploaded by customers (for example) as well as allowing us to pull up customer records with information like address etc., without having any knowledge at all regarding coding/programming languages such as php.
It also has made it very easy to connect other sites using their same system so we can track multiple clients' orders across different platforms. There are several limitations including not being able to input more than one row per order but this may be solved via additional software development once they have added features requested by users. We had no problems finding solutions nor did anyone else in the team who helped set everything up - just plug-.