I like how easy it is to use, as well as how customizable it can be. You can set up alerts for different actions which makes monitoring your site very easy and quick! There aren't many features, but they are constantly adding new ones. It's great having the option of being able to customize everything you want. The only thing I dislike about this software is that it doesn't have its own mobile app. This would make it easier for me to track my website on the go! We were looking for an all-in-one solution that could help us monitor our traffic and sales with ease. With this software we're able to do just that! We've found that it has improved our conversion rate by over 20%.