I like that my email campaigns are automated so they can be sent at any time, day or night without me having to stress about it! My campaign messages only reach certain people depending upon their preferences in our database which makes life easier than just sending out mass emails via an app such as MailChimp etc (which we also use). It's not set up with specific triggers but you could create one if needed by using Zapier integrations - would recommend contacting support@emaillayssolutions first though because there may well already exist something similar within your platform/app provider / CRM software package itself? We've had success reaching targeted audiences through automation where previously this was difficult due to targeting being too broad i.e., everyone who subscribed received every mailout from us whether anyone actually wanted them or actively clicked links off these mails.