In the box it looks disappointingly dull, not at all like the photo. When ironing, however, it reflects the light just as brilliantly as advertised. The instructions on the back of the packaging were simple and correct: unfold, iron on, then peel off the protective film. Black. Problem solved, cheap, quick and easy! Edit: It's been about a year and I still haven't been hit by a car, which is good. However, the tape is slowly peeling off in small strips. It's on the back of an unwashed coat, although I wear it in the car. This is primarily an aesthetic issue - it still reflects a lot - but remember it's about durability. For example, if you are buying this for a suit that will be used over and over again and needs to look perfect, you may need to schedule a replacement.
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