I like its ability to send bulk sms messages at a very low cost. I've used this service for many years now and never had any complaints. It has been very reliable in terms of sending messages to customer base. The only thing they could improve is the interface as it sometimes takes some time before you can see the next message. I highly recommend this platform to anyone who wants to send bulk sms campaigns for their business or organization. We use it to market our event programs and also for customer retention purposes.