The dye is excellent, no chemical smell, simple composition because 1 to 1, the consistency is good. Be sure to use the Inoa activator and use the gram scale to get the right ratio. I would say it's a darker brown and the longer you keep it the darker it gets. After the treatment, the hair is soft and shiny. I have enough for 3 weeks. By the way, this is not a chemical product.
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