I like that it is very easy for beginners to use - just follow the instructions in the user guide! It's great having everything combined under one place so you don't have to switch between multiple applications when managing your SEO campaigns. The dashboard could be more intuitive with color coding instead of numbers/letters only, but overall not too big issues for me using this tool. Have been searching for something integrated which covers all my needs (managing keywords, ranking reports etc.) - searchfusion does exactly that. Nothing as such so far, no complaints at least. I would say the UI looks dated but other than that there are almost nothing to dislike about this product. Having access to keyword research has helped us improve our content marketing strategy.