I like that it is very easy for beginners to use - just follow the instructions in the user guide! It's great having everything combined under one place so you don't have to switch between multiple applications when managing your SEO campaigns. The dashboard could be more intuitive with color coding instead of numbers/letters only, but overall not too big issues for me using this tool. Have been searching for something integrated which covers all my needs (managing keywords, ranking reportsβ¦