I like that it has all of my contacts in one place! It was very easy to set up, but also makes managing data more efficient with less time spent searching multiple platforms or apps at once (if you're not using this!). The customer service is great as well- they are always quick to respond via email when there's an issue/question about their product line.- There wasn't much i disliked during our implementation process - other than perhaps how long some things took from start date until launch day haha:- Easy integration into Salesforce;-).