The best part is that it does not require any coding or development! It is very easy to use, as well as very fast. I have been using it for about 4 months now and I can say that so far there are no downsides. I recommend this tool to everyone who wants to improve their website, especially if they want to target the right audience. This software will help you to understand what kind of content is more popular and which one should be improved. It also helps to reach your customers' needs, which is really great.