I like how easy it is to set up, even for people who are not necessarily web developers/designers. We only needed to install one addon (which we have used elsewhere) and everything else was ready-to-go! It's also very stable and doesn't crash often or unexpectedly. The price can be quite high given that you could go with cheaper options which don't give as much flexibility. However, if you just need simple eCommerce (that isn't overly complicated), this should do the trick perfectly. Our online store has seen many improvements since going live in SS.