So far I have not been able to tell these filters apart from genuine Keurig filters except by price. They look well made and fit perfectly in the holder. The only minor thing I have, and it's a minor one, is that they are individually wrapped in a different plastic bag that has to be ripped apart to get to them. There is a guide on the outside pocket which I only noticed when tearing it up. But anyway, I was able to figure out the procedure for soaking and rinsing before first use.
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