The most positive thing is that we are able to use our own platform, which makes easier for us manage all aspects related with online business ( SEO optimization ). Also it gives more flexibility in terms of content management than other platforms like Shopify or Magento etc.. Some time there can be some issues regarding performance/ loading speed but this will improve over time as their support team always ready to assist me whenever I need them. We have been using synolia since 4 years now from start up phase till current stage where they provide technical assistance by managing various project phases such as product development process, website design & implementation for eCommerce websites.