The analytics is easy to use, and my team really enjoys using it to keep track of our campaigns. I wish there was more flexibility with scheduling posts and other content. It can be tricky sometimes to get the right people in the loop when you're trying to post something that requires approval. Be sure to have someone who knows how to navigate the system well for help with questions or issues. We've been able to see which posts convert better and what makes them work compared to others. We've also been able to see which of our social media handles are working best at bringing in traffic.
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