The best feature of this is its ability to provide insight about which landing pages are getting more traffic in comparison to ones that are not as popular yet. It's very much like Google Analytics but with an additional layer for heatmaps so it can help understand what visitors would want. There are some bugs when you're going from page A>B. Sometimes we get stuck at page B and need to reload or refresh our browser before seeing another part of the content. It should be easier to navigate. Some of these features may sound simple on paper but they don't work perfectly all the time without troubleshooting them first sometimes. We use it to track data related to different campaigns and try to enhance results using analytics and insights provided by HeatMap. One thing I'm sure to mention here is its ability to make the whole process simpler since there is no other system that provides.
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