I like how fast they can get back to you with any questions or concerns that arise when trying to find a suitable domain name. They also have an easy process of buying domains directly from them as well. The price isn't very competitive so there's no way around it. Make sure you're getting what you pay for in terms of support and customer service! There are better options out there at cheaper prices but this one gets your money worth. When looking into registering my website about 2 years ago, we had several companies try to help us register our domain name. After going through many different companies, none seemed willing to spend more than $5/year to own our domain. It took me months before we could finally secure domain ownership using zinzin.