I like that it's easy to use, has all of my accounts in one place so no more searching for things! It is also very helpful when you're looking up something because your keywords are already typed into search bar which helps tremendously with finding what we need quickly!! The only thing about forum sentrys service was they didn't have any kind customer support at first but after talking through some issues over chat their team came back right away asap. Definitely try this product if u want an easier way keep track fo ur business contacts or even just personal ones. !