It's not Starrett's fault Revain shipped the wrong item. It looks nice, but that's what most plastic and rubber measuring tapes look like these days. The clip is crooked, but I'm not sure if that's a good thing or not. The lock is made of rubber and requires more force to lock than most. Contrary to other reviews, mine is a latch (no latch). Only 3 hook rivets. The distance is only written above - below is empty. The label is made of rubber with a very nice embossing. Compared to Milwaukee: Mill has markings on both sides, 4 rivets, clear plastic strapping on the first 6 inches of the bottom (heavy wear and tear in this area is common) and a very strong body. double hook. Milwaukee is an excellent band in more ways than one. While I generally like the Starrett, I'm not impressed with this device. It's not bad, but there are good tapes like this for less money or for $5 more that you can get far superior to Milwaukee.