I like that it's easy enough for someone with no experience but has basic skills in using computers to use without needing any training at all! There is not too much functionality built into AShop so if you have specific needs there are other options available. It works well overall, however we have found some of our clients' data gets overwritten when they update their product or edit images which leads them back to square one every time an image changes. We've had to fix this by creating custom scripts to work around these problems. That said, for most situations they do what they promise - save time & simplify orders/data entry process.