I like how they are able to pull all of my social media accounts into their system, so it's very helpful for keeping track of everything! They also have great customer service - quick responses from friendly people who care about your success as an influencer or marketer. If you're looking to manage multiple platforms without having separate apps (Instagram, Twitter etc), this app does exactly what it says. It helps me keep up with everyone posting across different channels while providing recommendations/feedback when needed.