What I like best about Acumen Invest are all the insights one can gain from analysis across different time frames (day-by-day as well). When creating a promotion we often struggle to identify which campaigns do better than others for example within a day. This way this insight provides additional value for me as marketing leader. One could also choose to create profiles for certain segments, or even more specific departments. This helps us with decision making when it comes to designing our campaigns going forward. I love being able to pull up historical performance for our campaigns at any time! There are some minor bugs here or there but they do improve over time (or so it seems). If your looking into doing ATS research then this should be one resource looked towards first as their support team can help get through all those pesky little details if needed before jumping right down onto more important tasks like ROI analysis etc..