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Acumen Invest Review

2

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Very good

Revainrating 4.5 out of 5  
Rating 
4.5
Commerce, Retail Software

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Description of Acumen Invest

Acumen Invest is a TPM/TPO web application that helps you see how promotions have performed in the past, and forecast how new promotions will pan out in the future. It integrates ERP and external scan data giving you true visibility of what’s working and what’s not. Acumen Invest is configurable and modular, so it can be tailored to fit your business. ​It can talk to your systems to get the right inputs and give your systems the most up to date outputs. This saves manually moving data about so you can spend more time making more profitable decisions with confidence. Invest is updatable too. We’ll regularly work with you to make sure that the application grows and changes with your business. We’ll train your team and be on call to support them as they work with our tools each day.

Reviews

Global ratings 2
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Type of review

Revainrating 4 out of 5

A must have tool in every Marketing Automation Engines Toolbox

What I like best about Acumen Invest are all the insights one can gain from analysis across different time frames (day-by-day as well). When creating a promotion we often struggle to identify which campaigns do better than others for example within a day. This way this insight provides additional value for me as marketing leader. One could also choose to create profiles for certain segments, or even more specific departments. This helps us with decision making when it comes to designing our…

Pros
  • I love the support team and the ATS research
Cons
  • I do like the support and the way they do the research as well
  • I also like the

Revainrating 5 out of 5

Great solution that helps you analyze your business data

This tool has helped us to understand our customers better and also help us with forecasting demand for products. The dashboard view shows up-to-date information about customer behavior and allows me to make strategic decisions quickly. I wish there were more ways to customize this software so we can add additional features as they are needed instead of waiting for an update from Acumen. We use it primarily to track purchase behaviors but other functions like event registrations could be added…

Pros
  • Easy installation
  • Dashboard feature
  • Very detailed reporting option that helps you get insights quicker than beforeCons : Some minor limitations around formatting i think all data should remain in "standard" excel sheet format
Cons
  • Mostly okay, but...