It can be integrated with other cloud services for automation, data analytics etc., but it is not free to use as compared some competitors like AWS Athena or DataGrip which are much cheaper if you're in need of integration only! We have been using faraday platform since 2013-ish (I think), so I cannot say how things were before that time - just saying this out there :) Our main problem was lack/lackness of proper tools at our disposal when we started working together many years ago back then ;) As soon I saw what they could do nowdays by adding more features such us visualisation tool i knew its worth trying them again :). They still dont offer fully managed service though :( But thats ok cause even self hosted version has all basic functionalities required from any ETL job perspective nowadays.