The ability to create custom dashboards, which makes it easy to monitor multiple accounts in one place.
I can also see all my posts across different platforms at once with ease! It would be great if you could export reports into Excel or CSV so that we have more control over how they are displayed (such as sorting). We use this tool daily within our organisation. This allows us to track engagement from Facebook Live videos and Instagram Stories - something previously not possible without manually checking each post/story individually after posting them.