No it's not Ronco but it should have its own commercial. Quality product, easy installation and yes even in the outback I didn't lose reception strength. I live 60 miles from the nearest tower and drive 40 miles to work over small hills and valleys, day and night, and the weather doesn't change this antenna. Makes my 80 mile round trip my dream job. I haven't worried in a long time about the standard antenna getting covered in ice in 65 mph winds and really thought it was going to hit my windshield. It's the real bargain and worth the price even if you only get one as there is no need to calculate shipping and handling separately. ;-)
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