I'm an engineer and I really appreciate great design. This thing was designed by an engineer - simple, elegant, flexible. And inexpensive. Using stud nails instead of studs means you can position it anywhere (not just where there are studs behind the wall). BUT EVEN the tiny nails leave almost no traces on the wall. It's great in an apartment where nails are "forbidden", but those tiny holes are almost invisible. The tiny nails also allow you to move it if you pick it up only to find you've misplaced it. I bought it for my ex-wife who (after a full install) decided it was too small. Surprisingly, it was very easy to remove and reinstall (reusing the same pins). The only problem is attaching the security cable. Have someone hold the TV while you do this part! After lifting the TV, you can tilt the bottom of the TV about 6 inches to reach the connection. Overall, this is a really elegant design. Can't recommend enough.
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