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Review on WhichBox MediaMarketing by Michael Hale

Revainrating 5 out of 5

Excellent marketing software which allows creation/management /

Whichbox is an excellent platform for creating, managing, measuring, and optimizing campaigns. The platform has helped our team to create content that engages our target audience, and drive leads from those engagements. There are some limitations in terms of how it can be used to measure ROI across multiple channels and platforms. It also doesn't have native integration capabilities, so you need to use 3rd party tools to pull data from other systems. Whichbox helps us to engage with our audience. We've been able to understand their needs and preferences better, and provide them with more useful content.

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Pros
  • Easy to navigate interface
  • Ease at setting up basic ad buy strategies.
  • Ability manage both Display & Video ads through one tool; which makes campaign management much easier than having separate tabs within Google Analytics (GA) or Adobe Omniture reporting software
  • Dashboard feature provides quick insight into results
Cons
  • There are disadvantages