Whichbox is an excellent platform for creating, managing, measuring, and optimizing campaigns. The platform has helped our team to create content that engages our target audience, and drive leads from those engagements. There are some limitations in terms of how it can be used to measure ROI across multiple channels and platforms. It also doesn't have native integration capabilities, so you need to use 3rd party tools to pull data from other systems. Whichbox helps us to engage with our audience. We've been able to understand their needs and preferences better, and provide them with more useful content.