They provide a really great, simple tool that allows me to connect with my customers in new ways. It helps me manage all of our marketing efforts across all channels, from traditional to digital advertising. The system is easy to navigate and learn. We are able to track many different KPIs to help us make better decisions about where to spend and not spend. I like that you can set up and save custom lists so that you aren't constantly searching through your entire database. I also like that they have recently launched some new features that have improved their analytics capabilities. I haven't found anything I dislike specifically at this time. I would say that there isn't much to dislike because everything seems to be working well. As a small business, we needed a way to keep track of and visualize our data across multiple marketing channels, including social media. LEAP has allowed us to easily integrate.