I like that it's so easy to use, even for someone who has never used any sort of website or program before! The ability to link our donors with volunteers in real time allows us (as well as them!) to see what needs are being met by each one at all times during an event/campaign season - which leads naturally into conversations about how we can do better next year etc. We have been able to keep track of donations online using this tool from day 1; however there were no pre-made reports available until just now when they released their new "Donor Reports". It was very helpful having specific information such as percentage donated versus total amount raised per person vs average donation size over last quarter / month etc., but not necessary since you could find those stats elsewhere already if needed. Very simple platform overall allowing anyone within your organization/team to log onto their page through Facebook login easily without needing separate accounts themselves. Easy setup process too.