I don't know if this toothpaste is real charcoal toothpaste. I haven't done any research on this, but I've heard that there are some charcoal products that are black and stay black. This black toothpaste actually turns white when you brush your teeth. However, I assume this is the real deal. My teeth seemed whiter after just a few cleanings. The taste is incredible. I've used Crest Complete Minty Fresh before and it doesn't taste as minty as this Crest 3D White Charcoal Toothpaste. Plus, this charcoal toothpaste seems to last longer when you brush your teeth. When I'm done brushing my teeth, I still feel like I have mint toothpaste in my mouth. With another Crest toothpaste, it would no longer have a minty flavor and would become thinner. I currently use both toothpastes. coal and non-coal. I'm just changing on a whim. If you've never tried charcoal toothpaste, I definitely recommend you try this one. It's a very pleasant experience.
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