The ability to create custom maps, which are then distributed through social media or email marketing campaigns; it's very easy for users who may not be familiar w/gmapi tools (or even know how) but still want these features included in an application they use daily! I wish there was more control over when map data updates occur - this can lead us all into trouble if we're dependent upon outdated info from our colleagues at GoogleMaps API team!! If you like having lots of options & flexibility in your mapping solution without needing too many tech skills- go ahead and give umaped a try :) We've been able solve problems related to historical information being difficult / expensive to obtain by using Mapdata within my organization for several years now.
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