I like how easy it is to use, especially when you have little or no experience with SAS Enterprise Miner software. The customer support team was also very helpful as we had some questions along our learning curve of this product. We used SAS EMC for data analysis within one department at my current employer; however, they were not able to provide us any assistance with other departments using their products (e.g., credit card processing). This program does allow me to run reports without having to learn another language/programming environment. It's simple enough so anyone can understand what each field means. You're only limited by your own creativity!