This tool has helped me analyze my social media performance, as well help improve it! The analytics is great for tracking engagement rate etc., which I can then compare to other platforms or competitors in order get an idea of where we stand compared with them..
It's not free but there are some good packages that give you access without having pay upfront like 3 Month Basic package (which gives full features) - this was enough use so far & worth checking out if your looking at starting up/using SMAudence now-a days its very hard getting any tools these day because everyone wants everything all included into one thing. We have been able track our ROI from ads campaigns using smaudiance platform vs others such Google Analytics.