Review on Scale Venture Partners by John Brouillard
I'm not sure if this is a bad thing, but I feel like the term "automation " was overused and misapplied here.
I'm not sure if this is a bad thing, but I feel like the term "automation" was overused and misapplied here. Automated marketing is pretty much what this company does. It automates processes around lead nurturing, and sales enablement. This is a very interesting approach because there are few ways to automate sales process outside of a CRM. And since this platform is based on SQL Server, it also means that it could scale quite well. But while it may have great potential, I would say it falls short. I'm not sure if this is a bad thing, but I feel like the term "automation" was overused and misapplied here. Automated marketing is pretty much what this company does. It automates processes around lead nurturing, and sales enablement. This is a very interesting approach because there are few ways to automate sales process outside of a CRM. And since this platform is based on SQL Server, it also means that it could scale quite well. But while it may have great potential, I would say it falls short.
- There's no limit on the amount of leads that can be tracked in one campaign
- You can define the rules and triggers for each one independently and add them to your schedule as needed.
- No customization - Your own unique campaign must follow exactly the same rules as every other campaign created by the system.
