The ability of our customer support team to quickly find solutions that will make your life so much easier! I have been using it for years now (since 2015), but every time I call or email their technical expertise has always exceeded my expectations.
It's really easy to use this platform - all you do when building an ad group is pick what type of traffic you want from different sources like Facebook ads, search engines etc., then choose how long you'd like them spend within each channel before moving onto another one. You also get detailed reports showing where exactly they're spending most money on social media platforms such as Twitter/Facebook posts (and yes it does show up!).