I have to say they are fine. They have a really mild taste and are refreshing in the mouth, something new compared to Crest or Colgate. I have to say that they lighten up to a certain extent, nothing special. But I look forward to the end of the tube. I'm only giving 4 stars because I see some questionable, weird reviews from seemingly paid "reviewers" who haven't actually used it. I mean I found a Colgate toothpaste review here that seems to be copy/pasted everywhere.
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